Twelve-hour shifts. Rotating days and nights. A life that wasn’t mine. Then I got pregnant, and I decided that was the last time I’d trade my hours for someone else’s bottom line.
I came from a paper mill in my hometown, twelve-hour rotating shifts, days one week, nights the next. For a long time I thought that was just what work was supposed to feel like.
Then I got pregnant with my daughter, and something shifted. I looked at my life and knew, clearly and without question, that I wanted something different. For her. For me. So I quit, and I started a Shopify store.
“I didn’t know what I was doing. I just knew I wasn’t going back.”
I taught myself everything. How to run Meta ads. How to write emails that actually convert. How to build automations that keep working while you sleep. Funnels, product graphics, the full customer journey. I didn’t take a course and call myself an expert. I built a real business and figured it out in real time.
And somewhere in the middle of it, I realized I love this. The creative problem-solving. The way every business has its own logic, its own language. I got a coach, I kept building, and eventually I understood that what I’d built wasn’t just a business. It was proof that you can change directions at any point.
“Take the love you have for your business and multiply it.”
Every woman I work with has something real. A real offer. Real results for real people. A real reason she built this. My job isn’t to manufacture something out of nothing. It’s to build the foundation that lets what she already has reach further.
Because you can’t run ads on top of a business that isn’t ready for them. I’ve been inside enough funnels to see where they break. Where the offer doesn’t translate for cold traffic. Where the landing page loses people before they ever hit the button. Where the follow-up never existed, so every lead just disappeared. That’s why I start with the foundation. Every time.
I won’t run ads to a funnel that isn’t ready. I’ve watched too many good businesses waste their budget on traffic that had nowhere to land. Not on my watch.
No handing things off and hoping. When we work together, you know what’s running, what it means, and why. Your business stays yours.
I built this from scratch, with no roadmap and a newborn at home. Whatever stage you’re at, there’s a next step. We’ll find it.
I’m raising a daughter who is watching everything I do. That’s not pressure. It’s the best motivation I’ve ever had. Every new client, every problem I didn’t think I could solve, she sees it. She sees that you don’t have to stay in the life you started with. That you can build something new, at any point, for any reason that matters to you. That’s what I love most about this work. Not just what I build for my clients, but what it shows her is possible.
I’d love to work with you. We start with the Growth Path Audit, see exactly where you are, and build from there. Whatever stage you’re at, there’s a next step. Let’s find it.
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