I left a paper mill at midnight to build something better.
Twelve-hour shifts. Rotating days and nights. A life that wasn't mine. Then I got pregnant, and I decided that was the last time I'd trade my hours for someone else's bottom line.
What came next changed everything. For me. And now I get to help it change things for you.
I didn't come from marketing.
I came from a paper mill in my hometown, where I worked twelve-hour rotating shifts. Days one week, nights the next. Hard, relentless work. For a long time I thought that was just what work was supposed to feel like.
Then I got pregnant with my daughter, and something shifted. I looked at my life and knew, clearly and without question, that I wanted something different. For her. For me.
So I quit. And I started a Shopify store.
I taught myself everything. How to run Meta ads. How to write emails that actually convert. How to build automations that keep working while you sleep. How to create product graphics, set up funnels, think through the full customer journey. I didn't take a course and call myself an expert. I built a real business and figured it out in real time.
And somewhere in the middle of all of it, I realized I love this. Not just the strategy or the numbers. The creative problem-solving. The way every business has its own logic, its own language. I love figuring out what makes someone show up for their work every single day, and turning that into something that grows.
I got a business coach. I kept building. And eventually I understood that what I'd built wasn't just a business. It was proof. Proof that you can change directions at any point. That there is always another path. That it's never too late to build something that's genuinely yours.
I run Meta ads. But if you ask me what I'm really doing…
"Take the love you have for your business and multiply it."
Every woman business owner I work with has something real. A real offer. Real results for real people. A real reason she built this. My job isn't to manufacture something out of nothing. It's to build the foundation that lets what she already has reach further.
And I learned early that you can't just run ads on top of a business that isn't ready for them. I know, because I've been inside enough funnels to see where they break. Where the offer doesn't translate for cold traffic. Where the landing page loses people before they ever hit the button. Where the follow-up sequence never existed, so every lead just… disappeared.
That's why I start with the foundation. Every time. Not because it's a rule. Because it's the only way I know how to do work I'm actually proud of.
What I stand on.
The foundation comes first. Full stop.
I won't run ads to a funnel that isn't ready. Not because I'm being difficult. Because I've watched too many good businesses waste their budget on traffic that had nowhere to land. I'm not letting that happen on my watch.
You should always know what's happening in your own business.
I don't believe in handing things off and hoping. When we work together, you know what's running, what it means, and why we're doing it. Your business stays yours.
There's always a different path. Always.
I built this from scratch, with no background, no roadmap, and a newborn at home. I know what it takes to bet on yourself when the outcome isn't guaranteed. And I know it's worth it. Whatever stage you're at, there's a next step. We'll find it.
I'm building this in front of her.
I'm raising a daughter who is watching everything I do. That's not pressure. It's the best motivation I've ever had.
Every time I take on a new client, try something I've never done before, or figure out a problem I didn't think I could solve, she sees it. She sees that you don't have to stay in the life you started with. That you can build something new. That it's possible at any point, for any person, for any reason that matters to you.
That's what I love most about this work. Not just what I get to build for my clients. What it's showing her is possible.
In your corner, Sadie
It's never too late to build something genuinely yours.
I'd love to work with you. We start with the audit, see exactly where you are, and build from there.
Whatever stage you're at, there's a next step. Let's find it.
Book Your Funnel Audit